Baja Fresh

Burritos

• Chicken Baja Burrito

Salads

• Baja Ensalada Salad

Quesadillas

• Chicken Quesadilla

Tacos

• Americano Chicken Taco
• Americano Steak Taco
• Baja Carnitas Taco
• Baja Chicken Taco
• Baja Steak Taco
• Grilled Shrimp Taco
• Fire-Grilled Chicken Taquitos

Baja Bowls

• Steak Baja Bowl

Fajitas

• Steak Fajitas

Nachos

• Steak Nachos

Shareables

Sides

• Churro

Nutritional Information

https://www.bajafresh.com/assets/pdf/BajaFreshNutritionals.pdf

MEXICAN

$

6 IMAGES

Low Carb Options at Baja Fresh

Steak Baja Burrito with Lettuce in a Bowl

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eatlife.net/restaurants/baja-fresh.php

Favorites

• Chicken Taquitos
  Four crispy corn tortillas filled with fire-grilled chicken, grilled onions, and jack cheese, served with Baja rice, choice of black or pinto beans, sour cream, guacamole, and cotija cheese. [Chicken Taquitos]
• Enchiladas Verdes
  Corn tortillas filled with fire-grilled chicken and jack cheese, topped with salsa suiza, sour cream, sliced avocado, and red onion. served with Baja rice and a premium side salad with your choice of dressing
• Chicken Baja Taco
  Soft corn tortillas filled with fire-grilled chicken and topped with freshly made hot or mild salsa and onion & cilantro mix, cholce of a la carte taco or make it a 2 taco combo with Baja rice and choice of black or pinto beans. [Chicken Baja Taco]

Tres Quesadillas

• Stuffed Queso
• Southwest
• Diablo

Vampiro Tacos
Two soft corn tortillas filled with fire-grilled steak, pinto beans, pickled red onions, pico de gallo, hot salsa, and guacamole, grilled in crispy mozzarella cheese, and served with Baja rice, choice of black or pinto beans, and a lime wedge. [Vampiro Tacos]

Favorites

• Birria Taco Combo
  Two grilled tacos made with mild chile-soaked corn tortillas stuffed with marinated & fire-grilled steak, cheese, salsa 6 chiles, and onion & cilantro mix and served with a side of rich and savory chile beef consome for dipping, Bala rice and choice of black or pinto beans
• Tostada Salad with Chicken
  Lettuce, fire-grilled chicken, choice of black or pinto beans, guacamole, jack cheese, pico, and sour cream, served In a crispy flour tortilla shell
• Chicken Burrito Ultimo
  Fire-gilled chicken with roasted veggies, Salsa Baja, jack & cheddar cheese, Baja rice, and sour cream wrapped in a warm flour tortilla

Chicken or Carnitas Chimichanga
Choice of fire-grilled chicken or carnitas with roasted poblano peppers, melted jack cheese & creamy poblano sauce, wrapped in a crispy flour tortilla smothered with your choice of red chile or creamy poblano sauce & served with a side of Baja rice, choice of black or pinto beans & sour cream. [Chicken Chimichanga]

Steak Chimichanga
Fire-grilled steak with roasted poblano peppers, melted jack cheese & hot salsa, wrapped in a crispy flour tortilla smothered with your choice of red chile or creamy poblano sauce & served with a side of Baja rice, choice of black or pinto beans & sour cream

Chicken Baja Burrito

• Chicken
• Melted Jack Cheese
• Hand Made Guacamole
• Pico De Gallo
• Warm Flour Tortilla

Sauces
Hand Picked, Hand Chopped, Made Fresh, All Day

• Salsa 6 Chiles -Hot
  Roasted tomatillos, tomatoes, onions, habanero, puya, chipotle, arbol, guajillo and cascabel chiles.
• Salsa Molcajete -Hot
  Fresh roasted tomatoes. Chile jalapeños and fresh cilantro.
• Pico De Gallo -Medium
  Fresh roma tomatoes, serrano chiles, red onions, cilantro and lime juice.
• Salsa Baja -Medium
  Fresh roasted tomatoes, onions, serrano and de arbol chiles, fresh garlic, pico de gallo and cilantro.
• Salsa Verde -Medium
  Medium Fresh tomatillos, jalapeños and poblano chiles, cilantro, lime juice.
• Salsa Mango -Mild
  Mild Mango, apple, pear, onions, bell pepper and fresh cilantro.

Molcajete

6 Chilis

Baja

Verde

Mango

Pico De Gallo

• Attempt to get a scoop with the least amount of the diced white part of the tomato
• After you fill the little cup, put the back of the spoon on the top of the cup and turn the cup upside down to drain the excess juice

Chicken Quesadilla

• Chicken
• Cheese
• Guacamole
• Sour Cream
• Flour Tortilla

Steak Fajitas

• Steak
• Roasted Veggies
• Baja Rice
• Pinto Beans
• Sour Cream
• Guacamole
• Pico De Gallo
• Warm Flour Tortillas

Baja Ensalada Salad

• Lettuce
• Steak
• Cotija Cheese
• Pico de Gallo
• Tortilla Strips

This Salad is from our low carb page: [https://www.eatlife.net/keto/baja-fresh.php#baja-ensalada-salad]

Americano Chicken Taco

• Warm Flour Tortilla
• Chicken
• Lettuce
• Ripe Roma Tomatoes
• Cheese
• Salsa

Americano Steak Taco

• Warm Flour Tortilla
• Lettuce
• Ripe Roma Tomatoes
• Cheese
• Salsa
• Steak

Baja Carnitas Taco

• Warm Soft Grilled Corn Tortillas
• Carnitas
• Salsa
• Onion & Cilantro

Baja Chicken Taco

• Warm Soft Grilled Corn Tortillas
• Chicken
• Salsa
• Onion & Cilantro

Baja Steak Taco

• Warm Soft Grilled Corn Tortillas
• Steak
• Salsa
• Onion & Cilantro

Grilled Shrimp Taco

• Grilled Shrimp
• Sliced Avocado
• Shredded Cabbage
• Pico De Gallo
• Avocado Salsa
• 2 Corn Tortillas

Vampiro Tacos

• Soft Corn Tortilla grilled in Crispy Mozzarella Cheese
• Fire-Grilled Steak
• Guacamole
• Hot Salsa
• Pickled Red Onions
• Pico De Gallo
• Pinto Beans

• Baja Rice
• Lime Wedge
• Pinto Beans

Steak Baja Bowl

• Steak
• Roasted Veggies
• Salsa Verde
• Onion & Cilantro Mix
• Rice
• Beans

This Salad is from our low carb page: [https://www.eatlife.net/keto/baja-fresh.php#steak-baja-bowl]

Chicken Chimichanga

• Fire-Grilled Chicken
• Roasted Poblano Peppers
• Melted Jack Cheese
• Crispy Flour Tortilla
• Creamy Poblano Sauce

Steak Nachos

• Chips
• Cheese
• Pinto Beans
• Guacamole
• Pico
• Sour Cream
• Steak

Fire-Grilled Chicken Taquitos

• Crispy Corn Tortillas
• Fire-Grilled White Meat Chicken
• Grilled Onions
• Cheese

• Baja Rice
• Beans
• Sour Cream
• Guacamole
• Cotija Cheese

Chicken Torta

• Fire-Grilled Chicken
• Queso
• Sour Cream
• Avocado
• Shredded Lettuce
• Tomato
• Telera Roll

Baja Fresh

WIKIPEDIABaja Fresh
American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California, in 1990 and headquartered in Scottsdale, Arizona. It is owned by Canadian franchisor MTY Food Group. The chain emphasizes fresh ingredients, each restaurant featuring a self-serve salsa bar.

In 1990 Jim and Linda Magglos took out a third mortgage on their home and opened the first Baja Fresh in Newbury Park, California in the Conejo Valley.

• Franchising began in 1995
• They had expanded to 31 outlets by 1997
• In 1998, the Magglos worked with Greg Dollarhyde and Pete Siracusa, who recapitalized the parent company, acquired venture capital and bought shares from outside holders to take control of Baja Fresh. Dollarhyde became CEO with Siracusa as Chairman and Magglos as President, they then grew the chain from 45 locations in 1998 to 249 stores.
• In 2002, Wendy's International purchased Baja Fresh for $275 million. As a wholly owned subsidiary of Wendy's, the 249 restaurant chain saw consistently declining same-store sales.
• In 2006, Wendy's sold the roughly 300-location Baja Fresh chain for $31 million to BF Acquisition Holdings, a private investor consortium that had operated franchised restaurant units for such chains as Sweet Factory, Cinnabon and Denny's. At the time of the firm's acquisition by BF Acquisition Holdings in 2006, Baja Fresh had 144 company-owned and 154 franchised locations in the states of Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Indiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington as well as the District of Columbia. The consortium was led by David Kim, who took on the role of CEO, and later appeared on Season 2 episode 20 of the reality TV series Undercover Boss.
• In 2009, Baja Fresh moved its corporate headquarters from Thousand Oaks to Cypress, California, and closed all locations in central Ohio.
• Between 2009 and 2010, the chain closed stores in Berkeley, Pasadena and Torrance, California. When the chain opened its first international location in Dubai in 2010, the chain also had 255 restaurants in 28 U.S. states.
• In late 2011, the company moved its main corporate office from Cypress to Irvine.
• In early 2012, the chain closed its store in Newbury Park, California, although this was a different location in Newbury Park than the original site of the first Baja Fresh.
• On April 5, 2012, David Kim stepped down from his position as company CEO. His position was assumed by company president Chuck Rink, who began to hold both titles.
• On April 12, 2013 Baja Fresh closed all five locations in Phoenix, Arizona, without notice by a franchise operator.
• In September 2016, it was announced that Baja Fresh's parent, BF Acquisition Holdings, was sold to MTY Food Group for $27 million. At the time of the acquisition by MTY, Baja Fresh had 162 restaurants and its sister company La Salsa had 23 restaurant with 16 of the combined 185 locations were franchised.

https://en.wikipedia.org/wiki/Baja_Fresh

Churro

• Fried-Dough Pastry
• Cinnamon
• Sugar

In 1990, Baja Fresh Mexican Grill entered...

April 28, 1994 by Leo Smith
In 1990, Baja Fresh Mexican Grill entered the restaurant scene when its proprietors opened an establishment in Newbury Park. Within a year, the budding Westlake-based chain had added another restaurant in Simi Valley.

Now, in its fourth year, Baja Fresh has expanded to six operations, also including Westlake, Woodland Hills, Beverly Hills and, as of mid-February, in Camarillo.

The Baja Fresh menu features healthy and, as the name would imply, fresh fare. The folks who run the chain boast that their traditional Mexican food is grilled rather than fried, that the chicken is skinless, that no lard is used in preparation of the food, that the tortilla chips are made with cholesterol-free canola oil and that the salsa is fresh.

https://www.latimes.com/archives/la-xpm-1994-04-28-vl-51438-story.html

Location of the very first Baja Fresh 1990
3345 Kimber Drive Suite B
Newbury Park, CA 91320

The Second Baja Fresh
1464 Madera Road Suite F
Simi Valley, CA 93065
(Still Open)

Location of the other in Newbury Park (Closed in 2012)
1015 Broadbeck Drive #7
Thousand Oaks, CA 91320
(Now Mod Pizza)

A Fresh Take

Baja FreshA Fresh Take
We stand out because of the extreme measure we take to help ensure freshness and don't have can openers, microwaves or freezers in our restaurants.

• No Microwaves
• No Freezers
• No Can Openers
• Never Processed
• Farm Fresh
• Handmade

Since 1990, we've chosen the handmade, not the processed. The farm-fresh, not the tin-canned. At Baja Fresh franchise restaurants, flavor and nutrition are always selected over fillers and fads. Dedicated customers find that eating well is a way of life and a state of mind. We believe in real food made with passion, for real people. Food prepared by hand from real recipes and real farm-fresh ingredients, not pre-packaged. Life should be full of variety, zest, and positive energy, energized by good health and good nutrition. It's this philosophy that sets us apart from our competition time and time again.

Baja FreshCore Values
At Baja Fresh we believe eating well is a way of life and a state of mind. We always choose the handmade, not the processed. The farm-fresh, not the tin-canned. Flavor and nutrition over fillers and fads. Try Baja Fresh today and discover the difference that fresh food can make.

https://www.bajafresh.com/about-us/index.php

4 Facts About Baja Fresh You Might Not Have Known

Baja FreshWhere We Started
The Baja Fresh franchise founders were raised on fast food, like many Americans. However, we realized that it was time for things to change in the fast casual industry. Instead of relying on heavily-processed, frozen, and dehydrated ingredients, we sought to create a restaurant that offered high-quality, fresh menu items.

1. The Founders Wanted Something Better
   Baja Fresh was born out of frustration at the lack of high-quality fast-casual dining. The founders loved the convenience of being able to grab a quick meal on the go but were frustrated that most of the offerings in their area were made up of heavily-processed ingredients. Menus relied on extra grease and cheese to add flavor rather than healthy and natural ingredients. They aspired to create something better for consumers, and the Baja Fresh franchise brand was born!
2. We Take Extreme Measures to Help Ensure Freshness
   Many restaurants rely on frozen, canned, or processed ingredients because they are cheaper and easier to prepare. At Baja Fresh, we never cut corners when it comes to the freshness of our ingredients. Stop into one of the restaurants and you can taste the difference for yourself! We've searched high and low to find the very best vendors who keep our Baja Fresh franchises stocked with fresh (never frozen) meats, fish, and vegetables. We've streamlined our preparation methods to eliminate waste and help ensure that customers always have the best experience. Restaurants don't even have can openers, microwaves, or freezers!
3. We Offer a Unique Menu
   The Mexican food genre has grown increasingly popular in the United States. There are countless restaurants that offer traditional takes on Mexican classics like refried beans, tacos, and burritos. However, many of these restaurants rely on fatty processed ingredients, leading to relatively homogenous offerings. However, Baja Fresh franchises stand out. We serve Baja-inspired cuisine, meaning creative new takes on favorite dishes. While we still offer old standbys like chicken, beef, and pork; we shake things up by having dishes made with shrimp, wahoo, and fresh veggies. We also offer proprietary dishes like Baja Bowls that can only be found in our franchisees' restaurants. Customers will be delighted not just by our unique menu, but also by the fresh ingredients that lead to great-tasting meals every time.
4. Our Franchisees Expand Our Baja Fresh Franchise Brand
   As Baja Fresh has grown over the years, our franchisees have led the charge, helping us to expand our brand to 27 states, Dubai, and Singapore! The fact that our brand has historically thrived is a testament to the strong relationships we've developed with our franchisees.

https://bajafreshfranchise.com/blog/4-facts-about-baja-fresh-you-might-not-have-known/

The Baja Fresh Logo

1000logosBaja Fresh Began in 1990
The first location of the chain of fast-casual Tex Mex restaurants opened in Newbury Park, California, in the Conejo Valley. Five years later, franchising began.

Although the restaurant chain Baja Fresh is only about 30 years old, its logo has gone through several complete overhauls. This is why the current design hardly bears anything in common with the original one.

1990
The first Baja Fresh logo was designed to show what type of food is served there. The green, white, and red stripes were borrowed from the Flag of Mexico. The stripes were rotated 90 degrees, and thin black trim was added to them. In between the two sets of stripes, there was the lettering “Baja” (in green) “Fresh” (in red) and a black rectangle housing the words “Mexican Grill.”

1997
As the chain was rapidly growing, the need for a new, more modern and professional brand identity became obvious. The second logo was introduced in 1997 when the chain expanded to 31 outlets.

While the stripes disappeared, the company decided to leave the heritage palette so as to make it easier for the customers to create a visual link between the old and new logos. They left the black rectangle with the words “Mexican Grill” adding a dynamic chessboard design to it. The green stroke behind the word “Fresh” also added some dynamism.

2017
The writing “Baja Fresh” was now placed in a light green hexagon with rounded corners. The script was left unchanged, except for the color.

https://1000logos.net/baja-fresh-logo/