Carving Out A Niche
Welcome to the world of "Chef Garnish." The culinary artist calls San Joaquin County home, but he's on the road more often than not, teaching the art of fruit and vegetable carving in a style somewhere between classroom instructor and carnival hawker. His audiences number from a few dozen to a few thousand, from amateurs to experts.
Chef Ray Duey:I'm a chef by training, but I use my skills in food presentation to get people excited about food and to unleash the artist that's hidden inside every person on this planet. There's artistry in every human being, and it's my job to use my skills to unlock those artists and turn them loose.
Duey works his magic at private classes and events such as fairs, festivals and conferences. And when he's not teaching the art, he's creating it for clients across the country.
The chef frequently makes the 350-mile drive to Los Angeles to carve fruits and vegetables into movie props. He once spent 10 solid hours creating a five-watermelon version of the Last Supper. He and a team of similarly talented individuals have carved Halloween pumpkins for the White House. He says his weirdest creation to date is an avocado grenade, which resulted from a dare at a trade show and took all of 10 seconds to make.
Duey estimates he's made more than 100,000 food sculptures in his career and insists there is no fruit or vegetable that cannot be carved into something dramatic.
The Washington state native says his start with the specialized art form of produce carving was born out of desperation. His boss at the time, a restaurant chef, told the newbie to prepare some garnishes for food trays. Duey said he couldn't do it, and his boss said he'd be fired if he didn't.
Chef Ray Duey:So I went back and I faked it until I made it. You fake it until you make it. Everybody does that at least one time in their lives, whether they admit it or not.
That was 28 years ago. And although Duey doesn't remember exactly what he made that day-he says he's sure it's something that by current standards would be considered compostable-he knows it saved his job and helped him carve a niche in the competitive business of food service.
Chef Ray Duey:From those humble beginnings, my fear of trying new adventure became palatable, then became acceptable, then became standard operating procedure, then became fun and now is bordering between passion and obsession.
That obsession carries over into trips to his neighborhood grocery store, the chef says, acknowledging that he sees the items in the produce department from a rather unique perspective.
Chef Ray Duey:Bell peppers are poinsettias to me. Potatoes are vibrant red roses. Carrots are intricate butterflies.
Duey's goal-through his classes as well as the instructional DVDs, patterns and manuals he sells-goes well beyond teaching people how to make bumblebees out of olives and frozen peas (although that happens, too).
Chef Ray Duey:When you teach people a skill, it opens up the rest of their lives. Once they gain confidence, there's no limit to what they can do. If you can teach people to think differently, that's where the creativity comes into play. I hope to inspire people to do things they never thought they could do.
Besides, he adds, making food preparation more fun is only going to help people eat healthier, more varied diets.
Chef Ray Duey:Since we're going to have to eat every day of our lives, we might as well enjoy it. So do it. Do what your mom told you not to do and play with your food. It works for me.
https://www.californiabountiful.com/magazine-features/magazine-issues/novemberdecember-2012/carving-out-a-niche/