Dijon Mustard

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Deviled Eggs

Egg-sauce-ting

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MAIN

34 IMAGES

Marry Me Chicken

Can't Stop Chicken You Out

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Dijon mustard
Dijon mustard is a traditional mustard of France, named after the town of Dijon in Burgundy, France, which was the center of mustard making in the late Middle Ages and was granted exclusive rights in France in the 17th century.

WikipediaDijon Mustard
Assumed its current form in 1856 when Jean Naigeon of Dijon replaced the vinegar usually used in prepared mustard with verjuice, the acidic juice of unripe grapes

Main Ingredients

• Brown mustard seeds
• White Wine
• Vinegar
• Water
• Salt (designed to imitate the original verjuice)

Dijon Mustard

First used in 1336 for the table of King Philip VI

Dijon mustard does not have a protected geographical indication. 80% of seeds used to make the mustard come from Canada. A 1937 decree ruled that "Dijon mustard" can be used as generic designation.

https://en.wikipedia.org/wiki/Dijon_mustard

Grey Poupon
Grey Poupon is a brand of Dijon mustard. The U.S. rights to the brand were acquired by the Heublein Company, later passing on to Kraft Foods. Like other Dijon mustards, Grey Poupon contains a small amount of white wine. The American version is made with brown mustard seed grown in Canada.

WikipediaGrey Poupon
Became popular in the United States in the late 1970s and 1980s as American tastes broadened from conventional American yellow mustards, aided in large part by a memorable advertising campaign emphasizing the product's association with luxury.

• Maurice Grey who was winning medals for his Dijon mustard machine in 1855, in 1860 was awarded a Royal Appointment for developing a machine that dramatically increased the speed of production of mustard.
• However, needing financing, which he obtained in 1866 from Auguste Poupon, another Dijon mustard manufacturer, the Grey–Poupon partnership produced their first mustard around 1866 in Dijon, France.
• In 1946, the Heublein Company bought the American rights from the original company. R. J. Reynolds Tobacco Company acquired Heublein in 1982 and merged it with Nabisco in 1985 to form RJR Nabisco. In 1999, Kraft Foods acquired Nabisco, including the Grey Poupon brand.
• Grey Poupon Dijon and wholegrain mustard are still produced in France for the European markets. Production of Grey Poupon for the American market moved to Holland, Michigan, from Pennsylvania following Kraft Heinz's expansion of its 120-year-old Holland production facility.

WikipediaTV Commercials
Heublein increased the visibility and name recognition of their mustard brand with a 1980s commercial pointing out that "one can enjoy the finer things of life with white wine mustard without paying high prices", in which a Rolls-Royce pulls up alongside another Rolls-Royce, and a passenger in one asks "Pardon me, would you have any Grey Poupon?" The other responds, "But of course!" The closing shot is of the Grey Poupon jar being passed between the vehicles. In one variation, the characters are on the Orient Express.

https://en.wikipedia.org/wiki/Grey_Poupon

Mustard
Our mustard options are anchored by GREY POUPON, an award-winning, premium, robust mustard made with fine white wine, mustard seed and a special blend of spices. It blends beautifully with other ingredients and is ideally suited for use in a variety of applications.

• Grey POUPON Classic Mustard: Made from an intriguing blend of mustard seeds, white wine and spices, this vibrant yellow classic is a must-have
• Grey POUPON Country Dijon Mustard: This traditional French-style mustard with a coarse grain is a blend of spices, yellow & brown mustard seeds, and white wine. In other words, the epitome of sophistication.

Kraft Heinz

GREY POUPON Classic Dijon Mustard Mustard made from a blend of mustard seeds, white wine, and spices - solid yellow color.

https://www.kraftheinzingredients.com/category/0000000000222168/condiments-sauces